What’s the cost of NOT listening?
Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93% of change initiatives fail. There is a missing ingredient – leaders who listen.
Only 2% of leaders have ever received any training on how to listen.
However, leaders typically spend 64% to 83% of their day listening. The more senior your role, the more critical listening is to your career progress.
If communication is 50% speaking and 50% listening, why is listening NEVER taught in leadership training programs?
It’s like teaching a leader to run with only their right leg. It’s unbalanced and it’s exhausting running around in circles frustrated that you have made no progress.
Through keynotes, workshops and organisational programs that leverage the Deep Listening research, you and your teams will have the tools for ongoing, sustained listening success.
- Increase profitability by minimising duplicate costs and effort caused by confusion and conflict
- Dramatically reduce project costs by asking the right questions upfront
- Attract and retain employees by listening to what they have to say as well as the unsaid
- Mitigate negative publicity in the media
- Get ahead of the competition by serving customers better
- Anticipate rather than react to the regulators in your industry
The Five Levels of Listening
At the core of Deep Listening is the concept of the Five Levels of Listening. These five levels describe the hierarchy of listening. Each level is foundational. You need to be proficient at the previous level to effectively more to the next level.
The Four Villains of Listening
There are four villains when it comes to poor listening.
Any one of the villains can be at play for anyone at any time. Listening is situational and relational, meaning we listen
differently in different contexts and scenarios. For instance, you will listen differently to a customer compared to your peers. You will listen differently to people in the finance department compared to the legal team.
Think about the last conversation you had? Did one or more of the villains show up for you?
What others say
Featured Podcast Episodes
Listen to the Apple Award Winning Deep Listening Podcast
Podcast Episode 112: Deep Listening Ambassador Update and congratulations to our winners
The difference between hearing and listening is action. This episode is very interactive with lots of questions and opportunities to respond for you. We debrief the results of the Ambassador Survey and the action plan. We have also included an experiment with some...
Podcast Episode 111: how to effectively listen to what employees mean rather than what they say with Bryan Adams
Bryan Adams is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, , and Blizzard Entertainment. Bryan is author of Give & Get Employer Branding: Repel the Many...
Podcast Episode 110: how to listen to what boards and executives value in internal communications with Jenni Field
In this episode of Deep Listening – Impact beyond words, we listen to Jenni Field, an international business communications strategist. Jenni helps organisations to get teams to work together better and review how operations can work more effectively. Jenni worked as...
Podcast Episode 109: Deep Listening Ambassador Community
The purpose of the Deep Listening Ambassadors Community is to create 100 Million Deep Listeners in the workplace. Be a listening role model in your community, not a perfect listener Being better than the last conversation Create a connection to useful listening...